Feature Story - October
Rebirth of a Salesman
By Conrad Romo
I thought I had a handle on this game of sales,
after all I'd made a living at it for 24 years. I thought that
I'd always be able to make something out of nothing. This was
all fine until a year and a half ago when I lost a business I'd
built up for ten years. It was like a marriage gone bad and I'd
decided to take the high road and walk away leaving my sales
staff and a few hundred accounts. I didn't realize it then but
there was a big ol' pattern at work here that would bite back.
I struggled for the next year trying to get my feet under me
and after missing the mark on a couple of other businesses I
was really scared.
My confidence was shot. I had lost "it". I tried
so hard to make something work and here I was nearly broke. I
didn't get that my ego was acting out full force imposing its
will on the universe and demanding to be heard. It wasn't working
yet ego tried all the harder. By accident, while looking for
something else in my garage, I found a box of accounts I thought
I'd gotten rid of. I told myself earlier that I'd never have
anything to do with that business again. I had felt so disconnected
from it for a few years but I decided to suspend judgement. No
story lines allowed here. I'd call everyone in the box and when
I was done I'd see how I felt. It wasn't bad. I made a couple
of sales even. And for the past ten months, I've been learning
how to sell again. I work a lot by intuition or feel. If I feel
myself pushing to make something happen, I know now that I need
to back off and put my energy elsewhere or sometimes do nothing.
A novel concept for me. There is an interesting shift from a
positive intention with a winning sales effort and the effort
and push that I used to throw into my work. Strain and forcing
my will doesn't cut it anymore.
What wants to be lived or who wants to be called?
I cold call most of the day so there is an endless number of
directions that I could go. I get a kick out of just happening
to reach someone who has a purchase order ready. There are sales
out there ready to happen and all I have to do is show up. If
there is an opening or willingness I'll move forward, if there
isn't I'll move on. I won't walk away from a sale at the first
obstacle but I'm sensitive to resistance and I am more willing
to pick fruit that is ripe now. The old me would butt my head
against a wall when there was an open door available. You know
the feeling you get that makes you turn your head to see or notice
that someone was looking at you? I feel I'm kind of playing with
that phenomenon in reverse in connecting with people that are
ready to be spoken to.
I had to get past the idea that I had lost all
my accounts. Holding on to that energy and story line wasn't
serving the moment. I had to feel that I was coming from a place
with something to offer rather than from a place of need and
scarcity. Energy attracts like energy. I had to embrace that
there was abundance available to me even though I may not be
able to see it. Just like I know that though my tree outside
my house may look bare, its leaves are a part of the tree's make
up that will manifest themselves in time. When I'm connected
to this part of the process rather than in ego separation, it's
a whole different game. Sales wind up coming when and where I'm
not looking.
Ego had me believing that it was all me making
things happen. I know now in my bones I just do the legwork and
that the results are not my doing. I've heard that ego and humility
can't be in place at the same time. It makes sense to me.
~ ~ ~ ~ ~ ~
Conrad Romo sells computersoftware, and is a stand-up comic
in his spare time. |